We identify inactive environmentalists and transform them into consistent voters to build the power of the environmental movement.
Using every election as an opportunity to change voting behavior, we track our voters’ long-term voting habits to maximize the cumulative impact of our work.
With behavioral science-informed messaging, we call, canvass, mail, and send digital ads to millions of low-propensity environmental voters each year with just one goal: turning them into better voters. Since 2015, we have contacted 10.5 million non-voting and seldom-voting environmentalists and helped convert over 1.8 million of them into “super voters” who now consistently vote their values in every federal, state, and local election.
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